Price’s Law and Scam Fraud & Cybercrime Awareness Education

Applying Price’s Law to Scam Awareness: Why Anti-Scam Education Often Fails

Primary Category: Advocacy and Policy

Authors:
•  Vianey Gonzalez B.Sc(Psych) – Licensed Psychologist Specialty in Crime Victim Trauma Therapy, Neuropsychologist, Certified Deception Professional, Psychology Advisory Panel & Director of the Society of Citizens Against Relationship Scams Inc.
•  Tim McGuinness, Ph.D. – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.

About This Article

While Price’s Law highlights the limitations of broad anti-scam awareness campaigns, understanding this phenomenon can help refine and improve educational efforts.

By focusing on the highly engaged minority and creating more targeted, compelling content, organizations can increase the chances of success in their fight against scams and fraud. Though the majority may not engage meaningfully, leveraging the power of the informed few can drive significant change.

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