Game Theory and Online Scams
Understanding and Reducing the Risks of Online and Phones Scams
Subtitle
Primary Category: Mechanics of Scams
Author:
• Tim McGuinness, Ph.D. – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.
About This Article
Game theory provides valuable insights into the strategies used by both scammers and potential victims in online scams.
Scammers manipulate their targets through urgency, deception, and emotional exploitation to maximize their gains. Victims, on the other hand, are in a position of uncertainty and must decide whether the situation is legitimate or fraudulent. By applying game theory principles, victims can develop strategies such as increasing skepticism, verifying information, delaying decisions, and focusing on long-term risks rather than short-term gains.
This approach helps individuals better navigate the strategic “game” of online scams, reducing their vulnerability to fraud.

Game Theory and Online Scams: Understanding and Reducing Risk
Game theory, a mathematical framework used to analyze strategic interactions between rational decision-makers, can offer valuable insights into the world of online scams. It examines how individuals make choices based on the anticipated actions of others, which is particularly relevant when considering the strategies used by scammers and how potential victims can respond. By applying game theory to online scams, we can better understand the dynamics at play and identify strategies to reduce the risk of falling victim to scams.
Game Theory & Online Scams
In an online scam, both the scammer and the potential victim are participants in a strategic game, with each party trying to achieve their desired outcome. For scammers, the goal is to manipulate victims into giving up personal information, money, or other resources. For the potential victim, the goal is to avoid falling into the scammer’s trap. Each participant is aware that their actions affect the other’s decisions, making game theory an ideal lens to analyze these interactions.
Scammers often rely on deception, urgency, and psychological manipulation to increase the likelihood of success. They exploit weaknesses in human decision-making, such as emotional vulnerabilities, cognitive overload, or trust. Victims, on the other hand, must decide whether to trust or reject the scammer’s offer based on limited information, making them susceptible to the scammer’s strategic moves.
Game theory identifies these interactions as a form of “zero-sum game,” where one party’s gain (the scammer) comes at the expense of the other party’s loss (the victim). In such scenarios, understanding the motives, strategies, and potential responses of both sides becomes crucial to navigating the game.
Scammer’s Strategy: The ‘Payoff’ for Deception
Scammers often calculate their moves based on maximizing their payoff with minimal effort. They know that they cannot fool everyone, but by targeting a large enough audience, they can trick a certain percentage of individuals. The scammer’s strategy is based on the probability that at least some recipients will respond favorably to their deceptive tactics. From phishing emails to romance scams, scammers rely on creating a situation where victims perceive more benefit in responding or engaging with the scam than in ignoring it.
In this “game,” scammers manipulate the situation by:
Creating urgency (e.g., “You must act now to claim your prize!”)
Exploiting trust (e.g., impersonating a legitimate authority figure or brand)
Preying on emotions (e.g., using fear, greed, or compassion)
From a game theory perspective, these tactics are designed to create a skewed perception of the available choices, making it seem like engaging with the scammer offers the highest payoff (e.g., winning money, avoiding legal trouble).
Victim’s Strategy: Avoiding the Trap
The potential victim is in a position of uncertainty, forced to decide whether the situation is legitimate or a scam. This decision is made based on the information provided by the scammer and the victim’s own knowledge and experience.
From a game theory perspective, the victim’s strategy should be focused on reducing uncertainty and increasing the accuracy of their decision-making. Here’s how game theory helps us understand this process:
Minimizing Risk: Victims can reduce their risk by gathering more information before making a decision. This could involve verifying the legitimacy of the sender, cross-checking offers or requests, and understanding common scam tactics.
Reframing the Payoff: Victims should reframe the scammer’s supposed “payoff.” For example, instead of seeing potential gain (like winning money), they can recognize the likelihood of losing (e.g., falling into a scam).
Considering the Long-Term Consequences: In many scams, victims are encouraged to focus on short-term gains, ignoring the long-term risks. By focusing on the potential negative outcomes (e.g., financial loss, identity theft), the victim can make a more informed decision.
Equilibrium in Scam Scenarios
In game theory, Nash equilibrium occurs when both players in the game make optimal decisions based on the other player’s expected actions. In an online scam scenario, equilibrium can be reached when the scammer knows their tactics are likely to succeed (e.g., by preying on a victim’s emotions), and the victim knows they are being manipulated (e.g., by recognizing the signs of a scam).
For a potential victim, reaching a form of equilibrium involves developing critical thinking and skepticism toward unexpected offers or requests. The goal is to avoid making impulsive decisions based on the scammer’s manipulation tactics. Once victims recognize the predictable tactics used by scammers, they can adopt counter-strategies to protect themselves, disrupting the scammer’s desired equilibrium.
Reducing the Risk of Scams: Lessons from Game Theory
Game theory provides several practical strategies for reducing the risk of falling victim to online scams:
Increase Awareness and Education: Understanding how scams work is the first step toward minimizing risk. Awareness programs that teach people about the tactics scammers use (e.g., urgency, emotional manipulation) make it easier to recognize and avoid scams.
Verify and Gather Information: Before making decisions, victims should seek to gather more information and verify the authenticity of the request. In game theory terms, this reduces the uncertainty that scammers rely on to succeed.
Develop a Skeptical Mindset: Victims who approach unexpected offers or requests with skepticism are less likely to fall for scams. By questioning the payoff that scammers promise and focusing on potential risks, individuals can make more informed decisions.
Delay Decision-Making: Scammers often create a false sense of urgency, pressuring victims to act quickly. Game theory suggests that delaying decision-making allows time for rational thought and reduces the likelihood of falling into the scammer’s trap.
Create Barriers to Entry: Just as scammers try to lower the barriers for victims (e.g., making payment processes quick and easy), potential victims can create their own barriers to entry. For instance, using multi-factor authentication, strong passwords, or limiting the sharing of personal information makes it harder for scammers to succeed.
Conclusion
Game theory offers a useful framework for understanding the dynamics between scammers and potential victims. By recognizing scams as strategic games in which both parties make decisions based on the other’s anticipated actions, we can develop more effective strategies for avoiding fraud. Whether by delaying decision-making, gathering more information, or adopting a skeptical mindset, individuals can reduce their vulnerability to online scams. Ultimately, being aware of the tactics scammers use—and responding thoughtfully—helps to protect against manipulation in this complex game.
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