Amazon & Global Cyber Alliance Launches CyberFlex to Help Young Adults Avoid Scams and Cybercrime

Creating Better Tools to Help Teens & Young Adults to Stay Safe Online

Primary Category: Scam Victim Advocacy

Author:
•  SCARS Editorial Team – Society of Citizens Against Relationship Scams Inc.

About This Article

The Global Cyber Alliance (GCA) and Amazon announced the launch of CyberFlex.org, an innovative website designed to help 18- to 25-year-olds avoid scams and cybercrimes.

CyberFlex.org offers targeted information, free tools, interactive guides, and text alerts to prevent, mitigate, report, and recover from scams and other cyber risks.

By raising awareness and shifting attitudes about online threats, CyberFlex.org provides young adults with practical steps to protect themselves and share their experiences.

Developed with insights from a globally diverse group of young advisors, the platform’s content and messaging are tailored specifically for this age group and delivered on their preferred platforms. Organizations are invited to support and promote CyberFlex.org, contributing to a more secure online environment.

Amazon & Global Cyber Alliance CyberFlex.org: Empowering Teens and Young Adults to Avoid Online Scams and Cybercrime

NEW YORK, NY, 12 June 2024.

The Global Cyber Alliance and Amazon announced the launch of CyberFlex.org, a website that helps 18- to 25-year-olds avoid scams and cybercrimes. CyberFlex contains targeted information including free tools, interactive guides, and text alerts to prevent, mitigate, report, and recover from scams and other cyber risks. CyberFlex aims to raise awareness, shift attitudes about online risks, and provide easy steps to help young adults protect themselves and share their stories.

Developed with insights from a globally diverse group of young advisors, CyberFlex’s themes, content, and messaging are designed specifically for 18- to 25-year-olds and will be delivered on the platforms they use. Like-minded organizations are invited to support, promote, and use CyberFlex.

“We assume ‘digital natives’ can avoid scams and risks online, but data shows the opposite. Instead, they are a growing target for cybercriminals. CyberFlex engages them where they live online and provides valuable resources to build a more trustworthy Internet,” said Brian Cute, GCA’s Chief Operating Officer.

“Scammers that attempt to impersonate trusted brands put consumers of all ages at risk,” said Scott Knapp, Director of Worldwide Buyer Risk Prevention at Amazon. “Amazon is committed to protecting consumers from impersonation scams and is proud to continue our collaboration with the Global Cyber Alliance to provide resources that help young adults identify, avoid, and report scams. Scammers use convincing tactics to reel people in, which is why education around scam avoidance is critical to keeping consumers safe.”

A Global, Collaborative Effort

CyberFlex builds on a GCA and Amazon collaboration to foster consumer education addressing scams among young Internet users globally.

We conducted surveys, focus groups, and independent research on habits, risk perception, and awareness, knowledge, and personal experience with scams. We found that despite young adults’ online experience, they are highly susceptible to impersonation, investment, cryptocurrency scams, and other threats. The data highlighted and validated that young adults are overconfident, confused by scams, do not report incidents, and have growing privacy concerns.

GCA and Amazon will host webinars on June 18 and 26 with end users and industry partners, and a Japanese version of CyberFlex will launch later this year. Organizations interested in helping are urged to contact GCA.

About the Global Cyber Alliance (GCA)

The Global Cyber Alliance (GCA) is an international nonprofit dedicated to building communities to deploy tools, services, and programs that provide cybersecurity at global scale. We achieve this in three ways: working with communities; engaging infrastructure owners and operators; and driving strategic mobilizations for collective action on cybersecurity.

SCARS NOTE: SCARS is a GCA partner organization collaborating on multiple projects to reduce victimization, enhance victims’ support and education, and disrupt the crimes and criminals that cause it.

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More Related Information:

• CyberFlex | Cybersecurity Tips You Need to Know (gcacyberflex.org)
• GCA and SCARS partnership focused on online scam protection (globalcyberalliance.org)
• GCA, with Support from Amazon, Launches CyberFlex (globalcyberalliance.org)
• Philip Reitinger: “Cybersecurity is a fundamental human right” (globalcyberalliance.org)
• GCA Launches a User-friendly Cybersecurity Tools Wiki (globalcyberalliance.org)
• GCA and Amazon to strengthen scam prevention among young adults (globalcyberalliance.org)

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